• TwoTigers24, New York
  • October 19, 2026

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At a Xiaomi YU7GT launch in Beijing on May 21, CEO Lei Jun took the stage under the spotlight, passionately presenting the company’s new vehicle. Behind him, a massive LED screen displayed bold slogans: “Beat Tesla,” “Conquer Tesla,” and simply, “Impressive!” Lei Jun then went on to explain:

Source: Xiaomi’s Copycat Marketing Backfires—Ends Up Defeating Itself

Summary

During a vehicle launch event in Beijing on May 21, Xiaomi CEO Lei Jun presented the company's new YU7GT model. The presentation featured a large LED screen displaying aggressive slogans such as "Beat Tesla," "Conquer Tesla," and "Impressive." Lei Jun used this platform to passionately explain the company's strategy regarding its latest automotive product. The event highlighted the marketing approach taken by the Chinese technology firm as it entered the competitive electric vehicle market.

The video, produced by China Observer, documents this specific moment in the launch sequence. It captures the visual elements of the stage setup and the messaging directed at the audience. The content focuses on the public statements made during the event without adding external interpretation or unverified details. The summary relies strictly on the provided description of the scene and the visible text presented by the executive. This overview reflects the available information regarding the specific launch date, location, and key slogans used to promote the new vehicle model.

Watch “Xiaomi’s Copycat Marketing Backfires—Ends Up Defeating Itself” on YouTube

Author

YNOT — Two Tigers Consulting From Building Bridges to Watching China About 15 years ago, I founded a small company called Two Tigers Consulting with a relatively simple idea: help American and Chinese businesses work together. At the time, China represented one of the greatest business opportunities in the world — a rapidly expanding economy, extraordinary manufacturing capabilities, and ambitious entrepreneurs eager to build relationships with American companies. Two Tigers Consulting was created to help bridge that gap. For a while, it worked. We attended trade shows, arranged meetings, and introduced companies across both cultures. But after one particularly promising trade show, several Chinese businesspeople we had met were reportedly arrested upon returning to China — apparently for traveling without proper authorization. That experience taught me something important: in China, being a successful entrepreneur doesn't necessarily mean being free to conduct business. As Xi Jinping consolidated power and the political environment shifted, we concluded the potential rewards of doing business in China no longer justified the risks. Rather than abandon our knowledge entirely, Two Tigers evolved into a platform for following, discussing, and analyzing developments inside China — its economy, political leadership, and increasingly complicated relationship with the United States. I want to make absolutely clear that I have tremendous respect for the Chinese people — their entrepreneurs, engineers, and workers are extraordinarily capable. But I also believe China's political system creates fundamental contradictions: enormous private fortunes can be accumulated, yet ultimate political authority remains firmly concentrated, making relationships based on mutual trust and predictable rules extremely difficult to sustain. Today, Two Tigers is an independent publication examining China's achievements, challenges, ambitions, and contradictions — where they intersect with the United States and the broader world. What began as a small business venture now attracts roughly 10,000 visits a day. Understanding China is no longer optional: what happens there affects businesses, economies, and people throughout the world. And that is why Two Tigers continues.

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