Xiaomi’s Copycat Marketing Backfires—Ends Up Defeating Itself

At a Xiaomi YU7GT launch in Beijing on May 21, CEO Lei Jun took the stage under the spotlight, passionately presenting the company’s new vehicle. Behind him, a massive LED screen displayed bold slogans: “Beat Tesla,” “Conquer Tesla,” and simply, “Impressive!” Lei Jun then went on to explain:

Source: Xiaomi’s Copycat Marketing Backfires—Ends Up Defeating Itself